Rachel Kwon

Senior Associate, Market Research at Capital One

Speaker

Rachel Kwon is a Market Researcher for the Retail Bank division at Capital One. Currently, she conducts research to uncover consumer insights to inform the strategic direction of the bank and larger enterprise. In her role, Rachel is passionate about making research accessible and digestible to stakeholders with varying levels of expertise in research techniques and methodologies.

Rachel holds an M. Ed in Mind, Brain, Education from Harvard University and a BA in Cognitive Science from Wellesley College. Prior to joining Capital One in 2024, Rachel gained diverse research experience, from conducting research at a cognitive neuroscience lab at Boston Children’s Hospital to working at Forrester as a senior researcher on the Technology Executive group, providing strategic insights to technology leaders across industries.

Outside of work, she enjoys exploring new restaurants and attending concerts in New York City.