Raina Rusnak

Head of Market Research & Business Intelligence at StarKist Co.

Speaker

Raina Rusnak leads Market Research and Business Intelligence at StarKist Co., a socially responsible company dedicated to providing nourishing, convenient protein products to consumers across the U.S. In her role, Raina drives product sensory research, brand health analysis, and the development of innovative flavors. With her expertise in consumer behavior, she helps shape strategic decisions that enhance StarKist’s product offerings and consumer experiences.

Previously, Raina served as Director of Consumer Insights for Ahold Delhaize USA, overseeing insights for five distinct brands. Her career spans both client and supplier-side roles, giving her a well-rounded perspective on leveraging data to craft consumer-driven strategies.

The author of Sampling Life, Raina was named one of Progressive Grocer’s 2022 Top Women in Grocery (TWiG) and recognized as a Woman Leader in Data by BuiltIn Chicago. Outside of work, she channels her passion for fitness into boxing and mountain climbing adventures.