Romani Patel

Senior Manager, Market Research at Microsoft

Speaker

Romani Patel is a Senior Manager at Microsoft and oversees strategic initiatives for AI in market research. She built and scaled Microsoft’s AI Persona chatbot that has transformed the way marketing gets done. Other than AI, she has also built and leads Microsoft’s 1^st party customer feedback platform called HYper Targeted (HYT) Research Platform, which leverages real time behavior metrics (usage and/or spend metrics) to engage with customers, gather customer attitudes and then join attitudes with behavior telemetry to form holistic insights. The centralized platform conducts research across both B2B and B2C audiences. By utilizing a combination of quantitative and qualitative methods along with advanced data science and machine learning models, the platform supports product strategies, informs advertising investments, and drives customer growth initiatives. Romani holds a bachelor’s and master’s degree in engineering, as well as an MBA in Marketing.