October 28-30, 2025
The Paris HotelLas Vegas Sarah SnuddenHead of Consumer Insights at JDE Peet’s USSpeaker
Profile
Sarah Snudden is Head of U.S. Consumer Insights at JDE Peet’s, where she drives strategy and innovation in the coffee category. With prior leadership roles at Clorox, Seventh Generation, and Keurig, she brings deep expertise in uncovering consumer motivations and using emerging tools like AI to bridge the gap between what people say and do.
Agenda Sessions
Beyond Scale: How JDE Peet's Generates Authentic Human Understanding with AI
, 4:30pmView Session