Selma Van 't Hul

Global Associate Human Intelligence Director – Bars Portfolio at Mars Wrigley

Speaker

Consumer-obsessed Global Insight professional with a passion for driving business growth by identifying innovation opportunities that are based on human empathy and insight. Throughout her career, Selma has established a track record of developing winning innovation propositions, from platform identification to concept through to market launch, that truly delight consumers. Experienced in both CPG/FMCG and consumer durables in an international environment, Selma’s specialties are front-end innovation, agile innovation and agile consumer research, portfolio architecture and striking the right balancing of depth & rigor versus speed & agility when it comes to uncovering insights throughout the innovation journey.

Selma has more than 25 years of experience across local, regional and global insight roles in multiple countries (Netherlands, United Kingdom, United States). She is co-author of ’Consumer interaction in the virtual era: Some qualitative insights’, published in the Qualitative Market Research journal.