Wednesday, December 10th, 2025: Day TwoWednesday, 10 December 2025 - ET (Eastern Time, GMT-05:00)

Despite billions invested in digital health, many solutions can stall during the pilot phase. This panel explores how strategic partnerships between pharma and health systems can unlock scalable, sustainable impact. Drawing from real-world case studies and experience collaborating with health systems and IDNs to deploy these solutions, we’ll discuss:

• Creating win–win models that align incentives and ensure financial sustainability

• Success drivers for pharma-led health IT solution deployment into clinical workflows 

• Partnering with medical associations and EMR integrators to accelerate scale

• Embracing agile, test-and-learn approaches to refine and expand successful pilots

• Step through the roadmap of capabilities required to leverage advanced analytical approaches

• Discuss how basic table stakes data capabilities have expanded to include more innovative concepts that can provide deeper insights into product performance, and how a data strategy approach can help you get there

• Explore innovative approaches to unifying multiple digital touchpoints, leveraging digital advancements to enable Patients to be the “CEO” of their healthcare journey

• Learn from pioneering case studies where digital applications have accelerated patient care, streamlined medication management and enabled more personalized communications while lowering the cost of patient acquisition

• Master the complexities of payer relationships, reimbursement methodologies and formulary decision-making processes that drive market access success

• Develop expertise in financial structures, budget impact modeling and risk-sharing arrangements to create mutually beneficial partnerships

• Identify high-value partnership models that address health system challenges while improving patient outcomes and optimizing pharmaceutical value propositions