Soula Baroudi

Head of E-commerce at Al Dahra

Speaker

Soula has over 20 years of business experience with more than 16 of them in the UAE. Soula is currently the head of marketing and e-commerce of a semi-government company in the UAE handling multiple verticals of the business – B2B, B2C, B2B2C. Soula was nominated as one of the top 5 managers for Middle East & Russia while she was working with Bidfood ME. Her career is across the FMCG industry managing front of house and back of house brands from concept creation all the way throughout execution and implementation. Graduated with a 3.7 over 4 GPA in finance, Soula is a mother of 2 and an MBA holder. Aspiring to make an impact in the world, she is an activist to promote gender equality in the workplace with the aim of becoming the next CEO of a multinational company.