Fertile Acre was established in 2019,to help farmers meet rising demands formore food of higher quality and to satisfyconsumers' changing tastes and expectations.Outdated farming methods and prolonged useof mineral fertilisers, as well as growing populationand climate change have all contributed to damagingthe soil and therefore, made farming less productiveand profitable.

While modern agriculture provides a large number of solutions, webelieve, that products and technologies that relaunch the soil'scapacity to self-restore fertility nature's way are of an utmostimportance, and that's why and when, the idea of launching FertileAcre was born."I just want to eat fruits and vegetables that look and taste the sameas they tasted in my childhood"- said Mark Rubery, founder and CEO ofFertile Acre.