InterContinental O2
London
Companies who innovate demo at Finovate
We select demoers based on their innovations, whether established leaders in the finserv space, future-looking financial institutions, or brand-new fintechs.
Showcase Your Innovation at FinovateEurope 2026
FinovateEurope returns in February 2026, featuring 30+ live demos of cutting-edge technologies shaping the future of financial services. From retail and commercial banking to wealth management, insurance, fintech, payments, and beyond, this is where innovation takes center stage.
These are live product demos—not startup pitches—designed to highlight real solutions in action.
Whether you're a startup, growth-stage company, established firm, or financial institution, if you're driving innovation, we want to see it. Apply now to demo your technology and join the leaders shaping the future of finance.
Not sure? Hear the benefits from past demoers. -->
Are you a startup innovating in an ESG field? Or have a female or BIPOC founder?
You might qualify for a demo scholarship!
BEST OF SHOW
Finovate is known for curating innovative technology showcases worthy of main stage attention. Yet, some demos have a way of creating a special connection with the audience, and these are the ones that win the highly-coveted Best of Show awards.
Some of the most recognizable names in fintech and tech debuted at Finovate and took home this honor. These are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more.
<-- Hear what makes a winning demo from previous winners. And catch up with the 2025 winners Keyless, R34DY, Tweezr on the Finovate podcast!
Finovate Demo Package: Sales, Connections, and Support
Showcase Your Solution to Senior-Leader Decision-Makers
- 7-minute demo on the main stage during the general session on February 10, 2026.
- Physical demo stand in the exhibit hall on February 10-11, complete with monitor, internet, power, and lead scanning.
- Two passes for your speakers to attend the event.
- 50% discounted passes for your customers and colleagues.
- Chance to win the coveted Best of Show award, a prestigious recognition.
- Video of your demo for your own company usage.
- Demo video hosted on Finovate.com, reaching 530,000+ visitors annually.
Networking Opportunities: Drive Sales and Generate Leads
- Event platform and networking app access to view all attendees, chat and schedule 15-minute meetings hosted in the exhibit hall.
- Lead data and reports for all attendees who watched your live demo, plus demo stand visitors on site and digital engagement through the event platform.
- Attendee list (name, job title, and organization) before the event for lead targeting.
- Media & analyst list with contact details shared ahead of time to help you connect with key influencers.
360° Support: Maximize Your Demo’s Impact and ROI
- 30-minute one-on-one coaching for demo skills and format with Greg Palmer.
- 10-minute demo rehearsal on the event stage with full A/V support (February 9).
- Exposure on Finovate's blog and weekly newsletter with 40,000+ visitors/month and 6,500+ newsletter subscribers.
- Company & speaker profiles on the event website with 40,000+ views/month.
- Social media exposure to Finovate's 75,000+ followers and 5,500+ LinkedIn newsletter subscribers, plus 2,900+ YouTube subscribers with 80,000+ views/year.
- Visibility in emails sent to relevant segments of a database of 120,000+ senior fintech decision-makers.
- Lifetime coverage of your company’s future notable events (e.g., product launches, industry awards) to Finovate’s digital community.
2026 Application Deadlines & Demo Pricing
If your company is selected to demo, the demo fee depends on the business category selected in the online application.
Business Category*
- A: Less than $7M USD in total equity funding
- B: $7M+ to $16M USD in total equity funding
- C: $16M+ to $25M USD in total equity funding
- D: $25M+ to $40M USD in total equity funding
- E: $40M+ USD in total equity funding or any company that is publicly listed on any stock exchange
A few notes:
- Total equity funding and revenue are required in the application. The application data and application process are confidential.
- If your company is bootstrapped, founder funded, or has otherwise not raised any equity funding, choose the business category that matches your annual revenue. I.e., if your annual revenue is $10M, select category B.
- If you are applying to demo a brand or technology that is part of a larger company, select the business category of the company rather than the brand or technology itself. Only subsidiaries or separate legal entities will be categorized independently from the parent company.
- If you are a category C/D/E company and prefer a screening phone call instead of submitting the application, please reach out to demo@finovate.com.
Very Early-Bird Application: apply before or on October 31, 2025
- A: £4,000 GBP
- B: £5,000 GBP
- C: £6,000 GBP
- D: £8,000 GBP
- E: £10,000 GBP
Early-Bird Application: apply before or on December 5, 2025
- A: £4,500 GBP
- B: £5,500 GBP
- C: £7,000 GBP
- D: £9,000 GBP
- E: £11,000 GBP
Regular Application: apply after December 5, 2025
- A: £5,000 GBP
- B: £6,000 GBP
- C: £8,000 GBP
- D: £10,000 GBP
- E: £12,000 GBP
What is a demo?
A demo is a live showcase of a company's technology.
More specifically, though, it's the real-time use and operation of the company's software, platform, product, or service. The demo must be conducted in a live computing environment controlled by the company in which user inputs produce observable, immediate responses from the technology.
What's prohibited?
- Pre-recorded representations (including videos, animated simulations, GIFs, screen recordings, or screen captures made to appear interactive).
- Use of slides of any type (including slides hosted on a webpage), videos of any type (including pre-recorded videos of the product/solution/platform/service in operation, whether partial or full), animations, or prototypes (including but not limited to Figma, InVision, or equivalent tools).
- Speaking-only presentations without a demo.
Why is this important?
For nearly 20 years, Finovate has built a dedicated community around live demos. They’re the most effective way for attendees to evaluate your technology and assess its fit for their business. Live demos are what they come to see—and what they expect.
Finovate depends on selected demo companies to deliver the experience attendees deserve and uphold the tradition that sets Finovate apart.
Selection Criteria
Finovate conferences are open to startup, established and public companies with new financial services technology. This results in a highly competitive selection process. Hundreds of inquiries and applications are reviewed when selecting the demo lineup.
While you may be contacted for more information, most companies are chosen based solely on their application. Please ensure the application is filled out as completely as possible with the below criteria in mind.
Development
Is the technology new or with material developments? Do you have a substantial announcement about expanding its reach or focus?
Originality
Is the approach original and innovative? How big of a technological/logical leap does it make? Does it break boundaries or go beyond the norm?
Potential
What is the potential to make an impact? Disrupt the market? Open a new stream of innovation?
Diversity
Is the technology in a lesser-known space? What's special about technology in the same space?
Demo lineups cover a range of fintech/finserv/techfin. Even in trending areas, we're always looking for companies who stand out.
Demo Timeline
Finovate's demo package offers a comprehensive and seamless event experience. Our team collaborates with selected companies along this approximate timeline:
- Ongoing: Selections for 2026 demo lineup
- Week 8: Demo workspace with FAQs, forms, and other event materials shared
- Week 5: Email, blog & social demo marketing campaigns begin (selections confidential until now); Coaching for demo skills and format begins (up to two 30-minute calls)
- Week 4: Speaker and company details submitted
- Week 2: Event platform and networking app launch; Demo details for A/V prep submitted; Attendee & press lists shared
- Week 0: Main stage demo rehearsal with A/V team (February 9)
- Week -2: Edited demo video shared
This process, support, and care impresses demoers annually. -->
