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14-15 March 2023
Intercontinental O2London, England

Demo your latest innovation

We select demoers based on new financial services innovations, whether established leaders in the space or brand-new startups.

Focusing on innovation in sustainability? You may qualify for a scholarship.

Finovate's scholarship program spotlights underrepresented founders and startups tackling climate change, diversity, and financial inclusion.

Only at Finovate

FinovateEurope is heading back to London in March 2023. If you're working on something new, make sure to apply to demo.

Demoing companies are at the center of Finovate events with FinovateEurope spotlighting 35+ new technologies. And these aren't just short-handed pitches; they're real product demos.

As financial services expand, so does the featured technology. Demo lineups are curated for diversity, to offer something for everyone. Past demos have included technology focused on security, identity, investment, wealthtech, lending, compliance, regtech, insurtech, open banking, digital and mobile banking, payments, and more.

Not sure? Hear about Crassula's 2022 experience to the right. 


Finovate is known for curating innovative technology showcases worthy of main stage attention. Yet, some demos have a way of creating a special connection with the audience, and these are the ones that win the highly-coveted Best of Show awards.

Some of the most recognizable names in fintech and tech debuted at Finovate and took home this honor. These are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more. 

2022 winners included Dreams, Finshape, mmob, SESAMm, and Trulioo. Catch up with them on the Finovate podcast!

Matthew Pearch

Commercial Director


A real return on investment with many excellent contacts who turned into very solid leads.

Demo Package

Finovate is committed to providing demoing companies with the best demo and event experience to drive measurable ROI.



  • 7 minute demo on the main stage during the general session (single track)
  • Physical demo stand in the exhibition hall on the day of your demo (includes monitor, internet and power)
  • Two passes for your speakers to the event
  • 60% discounted passes for your contacts and colleagues
  • 20% discounted passes for your followers
  • 30-minute one-on-one coaching for demo skills and format with Greg Palmer
  • 10-minute demo rehearsal at the venue on the day before the event
  • Chance to win the coveted Best of Show award

Demo Pricing

If your company is selected to demo, the demo fee depends on your business category. Please apply as soon as possible -- not only will there be more time to market your selection, but demo slots will also fill up. 

Business Category*:

  • A: Less than $3M in total funding
  • B: $3M+ to $7M in total funding
  • C: $7M+ to  $25M in total funding
  • D: More than $25M in total funding
  • E: Any company that is publicly listed on any stock exchange

*Note: If your company has not raised any funding, choose the business category that matches your annual revenue. I.e., if your annual revenue is $10M, you would select category C.

Very early-bird application: apply before or on November 4, 2022

  • A: $2,995 USD
  • B: $3,995 USD
  • C: $5,995 USD 
  • D: $9,995 USD 
  • E: $13,995 USD 

Early-bird application: apply before or on December 16, 2022

  • A: $4,995 USD
  • B: $5,495 USD
  • C: $7,495 USD 
  • D: $11,995 USD 
  • E: $16,995 USD 

Regular application: apply after December 16, 2022

  • A: $5,995 USD
  • B: $6,995 USD
  • C: $8,995 USD 
  • D: $13,995 USD 
  • E: $19,995 USD 

Why Finovate?

Finovate's successful events are built on a few core principles:


The focus of Finovate events. Demos are shown on the main stage in the general session -- not in a track or the exhibition area like at other events. And lineups are curated for diversity and selectivity. Because of this, demoers have the attention of hundreds of senior fintech decision-makers at the event.


Only demos. No shorthand pitches, no slides, and no videos allowed. A live demo is the best way to show your potential buyers, partners and investors how your tech can benefit them.


Finovate builds the demo lineup from hundreds of inquiries across the full breadth of new financial services technology. Lineups are curated for diversity, to offer something for everyone in the audience, something that they need to see.


A powerful platform to find customers, network with peers, raise funding and discover partners. This includes exposure to hundreds of senior fintech leaders during the event and to 100,000s of fintech professionals via pre-event marketing. Add to that, lifetime coverage of company news, awards and wins by Finovate analysts to our robust community.

2500+ Track Record

Finovate is known for curating innovative technology showcases, and some of the most recognizable names in fintech and tech have debuted at Finovate since 2007.

They are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more. Check them out


Leading companies and brands are championing financial inclusion, diversity, and sustainability to drive the change they want to see in the world. 

That’s exactly why Finovate launched a scholarship program for sustainable fintech: To highlight and help the individuals and companies driving fintech forward through sustainable and equitable practices.

Selection Criteria

Finovate conferences are open to startup, established and public companies with new financial services technology. This results in a highly competitive selection process. Hundreds of inquiries and applications are reviewed when selecting the demo lineup.  

While you may be contacted for more information, most companies are chosen based solely on their application. Please ensure the application is filled out as completely as possible with the below criteria in mind. 


Is the technology new or with material developments? Do you have a substantial announcement about expanding your technology's reach?


Is the approach original and innovative? How big of a technological/logical leap does it make?


What is the potential to make an impact? Disrupt the market?

Wow Factor

Does it make us sit up and take notice?


What other applications are in the same space? Different is good.

Entry Date

Selections are made on a rolling basis -- the earlier you apply, the more likely to be selected. If we're seeing clusters of similar solutions, application date may be the tiebreaker.

Alexandru Rosianu

CTO & Co-Founder


Holding the winning trophy in my hands gives me satisfaction, but it's only a tiny part of what we got out of the Finovate event. The new VC and partnership contacts will be beneficial in the future of Proptee. Also, European expansion just became a lot easier.