Companies who innovate demo at Finovate
We select demoers based on their innovations, whether established leaders in the finserv space, future-looking financial institutions, or brand-new fintechs.
Only at Finovate
FinovateEurope returned to London on February 25-26, 2025, with 30+ new technologies.
As financial services expand, so does the featured technology. Demo lineups are curated for diversity, to offer something for everyone. And these aren't just short-handed pitches; they're real product demos.
Startups, established firms, and financial institutions with new innovations are encouraged to explore demoing.
Not sure? Hear the benefits from 2024 demoers. -->
Check out who won sustainability and inclusion demo scholarships in 2025!
Finovate's scholarship program spotlights underrepresented founders and startups tackling climate change, diversity, and financial inclusion.
BEST OF SHOW
Finovate is known for curating innovative technology showcases worthy of main stage attention. Yet, some demos have a way of creating a special connection with the audience, and these are the ones that win the highly-coveted Best of Show awards.
Some of the most recognizable names in fintech and tech debuted at Finovate and took home this honor. These are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more.
<-- Hear what makes a winning demo from previous winners. And catch up with the 2025 winners Keyless, R34DY, Tweezr on the Finovate podcast!
Demo Package
Finovate is committed to providing demoing companies with the best demo and event experience to drive measurable ROI.
Demo
- 7 minute demo on the main stage during the general session on February 25, 2025
- Physical demo stand in the exhibition hall on February 25-26 (includes monitor, internet, power, lead scanning)
- Two passes for your speakers to the event
- 50% discounted passes for your contacts and colleagues
- 20% discounted passes for your followers
- 30-minute one-on-one coaching for demo skills and format with Greg Palmer
- 10-minute demo rehearsal at the venue on the day before the event
- Chance to win the coveted Best of Show award
Lead Generation
- Event platform and networking app access to chat and schedule meetings with attendees
- Lead reporting for demo stand visitors, demo views live and on demand, and digital engagement with the event platform
- Attendee list with titles & organizations before the event
- Media & analyst list with contact details before the event
- A full-page profile in the event booklet given to all attendees
Marketing
- Video of your demo for your own use
- Demo video hosted on Finovate.com for at least one year with 490,000+ visitors/year
- Exposure on Finovate's blog and weekly newsletter - 40,000+ visitors/month and 8,000+ newsletter subscribers
- Company & speaker profiles on event website - 80,000+ visitors/year
- Social media exposure - 54,000+ Twitter and 15,000+ LinkedIn followers
- Visibility in emails sent to relevant parts of the database of 120,000+ senior fintech decision makers
- Lifetime coverage of your company's future notable events to our digital community (e.g., product launches, industry awards, etc.)
360° EXPERIENCE
Finovate's demo package offers a comprehensive event experience. Beyond the main stage demo, expo stand, lead collecting, and speaker attendance, our team collaborates with each selected company before the event to ensure a seamless experience.
This experience includes daily support from the demo associate, one-on-one expert coaching from the director of strategy, in-person rehearsals with our A/V and internet teams, and brand coverage from our analysts and marketing team. We're all committed to your success.
This process, support, and care impresses demoers year after year. -->
Why Finovate?
Finovate's successful events are built on a few core principles:
Focus
The focus of Finovate events. Demos are shown on the main stage in the general session -- not in a track or the exhibition area like at other events. And lineups are curated for diversity and selectivity. Because of this, demoers have the attention of hundreds of senior fintech decision-makers at the event.
Format
Only demos. No shorthand pitches, no slides, and no videos allowed. A live demo is the best way to show your potential buyers, partners and investors how your tech can benefit them.
Selectivity
Finovate builds the demo lineup from hundreds of inquiries across the full breadth of new financial services technology. Lineups are curated for diversity, to offer something for everyone in the audience, something that they need to see.
Exposure
A powerful platform to find customers, network with peers, raise funding and discover partners. This includes exposure to hundreds of senior fintech leaders during the event and to 100,000s of fintech professionals via pre-event marketing. Add to that, lifetime coverage of company news, awards and wins by Finovate analysts to our robust community.
2500+ Track Record
Finovate is known for curating innovative technology showcases, and some of the most recognizable names in fintech and tech have debuted at Finovate since 2007.
They are companies that grew into magical unicorns, were acquired in game-changing deals, raised jaw-dropping funding rounds, and more.
Inclusion
Leading companies and brands are championing financial inclusion, diversity, and sustainability to drive the change they want to see in the world.
That’s exactly why Finovate launched a scholarship program for sustainable fintech: To highlight and help the individuals and companies driving fintech forward through sustainable and equitable practices.
Selection Criteria
Finovate conferences are open to startup, established and public companies with new financial services technology. This results in a highly competitive selection process. Hundreds of inquiries and applications are reviewed when selecting the demo lineup.
While you may be contacted for more information, most companies are chosen based solely on their application. Please ensure the application is filled out as completely as possible with the below criteria in mind.
Development
Is the technology new or with material developments? Do you have a substantial announcement about expanding its reach or focus?
Originality
Is the approach original and innovative? How big of a technological/logical leap does it make? Does it break boundaries or go beyond the norm?
Potential
What is the potential to make an impact? Disrupt the market? Open a new stream of innovation?
Diversity
Is the technology in a lesser-known space? What's special about technology in the same space?
Demo lineups cover a range of fintech/finserv/techfin. Even in trending areas, we're always looking for companies who stand out.