Oliwia BerdakVice President & Research Director at Forrester
Oliwia is a vice president and research director in Forrester’s financial services practice. She leads a team of analysts focused on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her personal area of coverage includes digital disruption and digital innovation in financial services, including fintech and insurtech startups. She helps digital leaders respond to these challenges and adapt their companies for the digital age. During her five years with Forrester, she has worked with numerous clients to develop their business and innovation strategies.
Oliwia is routinely sought after to speak at global industry events including EFMA’s Congress, Finovate, and the Mobile World Congress and to comment for American Banker, Bloomberg, the Financial Times, and Finextra. She has also been recognized as one of the “Rising Stars” in the European Digital Financial Services Power 50 and Rising Stars 2016.
Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight. As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.
Oliwia has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian) as well as having limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses.
Oliwia earned a PhD and an MA (with distinction) in politics from University College London and a BA in European studies from the University of Maastricht.