Oliwia BerdakVP, Research Director at Forrester
Oliwia leads a team of analysts across the B2C Marketing, Digital Business & Strategy, and Technology Architecture & Delivery Services. She also leads Forrester’s financial services practice globally with a focus on the impact of technology on customer behaviors and expectations and financial firms’ business models. Her team’s research encompasses designing and developing digital products and services, harnessing emerging technologies, and delivering personalized experiences. Oliwia’s own area of coverage includes digital transformation in financial services and sustainable finance.
Oliwia is a frequent speaker at global industry events, including the EFMA Congress, Finovate, and the Mobile World Congress, and commentator for American Banker, Bloomberg, the Financial Times, and Reuters. She has been recognized as one of the Rising Stars in the European Digital Financial Services Power 50.
Previously at Forrester, Oliwia was a financial services analyst, researching fintech, insurtech, and digital innovation in financial services. Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight. As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe’s changing citizenship regulations. Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on macroeconomic data and statistics to analyze the latest economic, social, and political developments in Europe and to explain their significance to businesses.
Oliwia has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian) with a limited working proficiency in Dutch. She has a keen understanding of how different national contexts influence consumers and businesses. Oliwia earned a PhD and an MA (with distinction) in politics from University College London and a BA in European studies from the University of Maastricht.