Aleda DeMaria

Executive Vice President, Chief Banking Officer at PeoplesBank

Speaker

Aleda DeMaria is a seasoned banking executive with a proven track record of leading high performing teams, driving growth and delivering results. As the Executive Vice President, Chief Banking Officer of PeoplesBank, she leads the Bank’s strategic initiative in the arenas of digital growth and fintech sponsorships, consumer and business banking, as well as consumer and business lending. She is one of the creators of the Bank’s digital-only brand, ZYNLO Bank. Founded in 2020, ZYNLO Bank is a multi-award-winning digital brand featured by Forbes, Fortune, and MarketWatch among others. In 2025, Aleda’s digital team launched PeoplesBank’s second digital-only brand, Union Workers Financial Services. With additional partnerships to launch this year, PeoplesBank is positioned to be a breakout organization in the fields of digital growth and partnerships. Aleda has been featured in several industry articles, conferences and podcasts and is known for being a strategic thinker and leader.