Alyson ClarkePrincipal Analyst at Forrester
Alyson Clarke helps financial services leaders understand and prepare for the future. She is a highly skilled expert with extensive industry experience in both banking and wealth management. Alyson has global expertise, having worked in Sydney, London, San Francisco, and now New York. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. Alyson challenges thinking to help financial services firms drive change and generate new business propositions that create value for customers and shareholders.
With more than 19 years of financial services industry experience, Alyson has held senior positions with several leading banks and wealth management firms. She has practical experience in leading teams of people to drive results, influencing C-suite executives, and driving change across product development, sales strategy, brand, and marketing. Her previous roles include director of mass affluent, head of multi-brand, and head of bank and wealth strategic execution for one of Australia’s largest banks.
Alyson has spoken at industry and company events in her Forrester and non-Forrester roles and is a well-regarded keynote speaker and industry commentator. She has been quoted in many publications, including American Banker, Bloomberg, CNBC, The New York Times, and NPR. Alyson has also co-authored two books on retirement planning for financial planners.