Measured is a modern securities-backed lending platform for the mass affluent segment, allowing customers to qualify for low cost credit collateralized by their investment assets.

In addition to making it efficient and affordable, Measured allows customers to gain liquidity in a responsible and assured manner through integrated risk-based advice tailored to the customer's risk profile and the quality of their underlying brokerage assets. Measured is a B2B2C platform that meets customers at important life moments carrying major liquidity needs (home improvement, residential real estate, etc.) and has partnered w/ many leading real estate brokerages, mortgage lenders & home improvement platforms.