Isra’a Mobideen

Middle East Regional Director at EFQM

Speaker

Isra'a Mobideen is an accomplished senior executive with over 20 years of experience in quality management, business transformation, and organisational excellence. As the EFQM Middle East Regional Director, she plays a pivotal role in driving both regional and global strategic initiatives, significantly expanding the organisation’s influence and enhancing sustainable performance worldwide.

Her career includes leading major projects in Excellence, quality management, stakeholder engagement, and performance management across the public and private sectors. Isra'a holds a Master’s degree in Quality Management from the University of Wollongong in Dubai and is certified by the Oxford Women's Leadership Development Programme, reflecting her commitment to leadership growth and global professional excellence