Research in Finance (RiF) is an award-winning market research, consultancy, publisher and data provider specialising in the financial services sector, covering both the UK and European markets.

RiF’s wide-ranging research capabilities, proprietary data and industry knowledge help leading asset management firms, life companies, insurers and industry bodies make critical business decisions and further their product development, marketing and communication strategies. Our extensive experience surveying and speaking with thousands of consumers and industry professionals makes us a trusted partner to both our clients and our research panellists.