Training Day: April 8, 2026 at Delta Hotel
Exhibitor Essentials
Stay up-to-date with exhibitor newsletters containing important information!
Exhibitor Essentials
Exhibitor Essential #1 | Released: February 2, 2026
Exhibitor Essential #2 | Released: February 26, 2026
Exhibitor Essential #3 | Released: March 10, 2026
Exhibitor Essential #4 | Released: April 6, 2026
Quick Tips - QR Codes
Wondering how to create a QR code to link to your website or social media accounts?
Look no further! We have two handy guides for you linked below.
Exhibitor Lunch and Learn Recording
The Exhibitor Lunch and Learn Webinar took place on March 3, 2026 at 12:00pm EST. We reviewed pertinent exhibitor information including move-in and move-out, exhibitor checklist items, supplier services, upcoming deadlines, marketing materials, and more! The webinar recording is available to watch on demand.
Build ROI with Your Booth Experience
These tips are designed to help you increase ROI and consider all aspects of the event while preparing you for the show.
1. Establish Goals & Objectives
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Determining what you want to get out of the LBMAO Buying Show will help you reach your goals and objectives for the show. Not sure where to start? Your goals should be S.M.A.R.T.
S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely
Want to take it one step further?
Have a Pre-show meeting with staff to establish these goals, scheduling and create a game plan together.
Then, instill some friendly competition among your staff. Work together to ensure your exhibit has more impact than your competitor’s!
2. Use Professional and Attractive Graphics & Signage
Graphics need to say:
- Who you are
- What you do
- Benefits of your products/services
Copywriting Guidelines:
- Buyer-focused
- Concise
- Stress one benefit only
- Action-oriented
3. Build, Buy or Rent a Backdrop or Booth Display
This ensures a professional, functional display. Exhibitors are required to have a back wall display in front of the back drape. Your booth represents your business for the duration of the show and you want to make a good first impression. Having a professional backdrop is a great place to start!
Review our Booth Regulations for more insight.
4. Invite People to the Show
And tell them where you'll be! Let them know your Booth Number and how to find you so they can stop by and say hello. Perfect for prospective or loyal customers.
Ways to encourage visitors include sending out the free tradeshow pass (linked below) as well as sending, email campaigns, text message or phone campaigns, etc.
We also recommend using our Marketing Tools to promote yourself and your participation in the LBMAO Buying Show across your Social Media platforms.