Day 2 2026Wednesday, 28 January 2026 - US/Eastern

What does success look like when streaming platforms face more competition, evolving viewer behaviors, and rising expectations for personalization? In this fireside chat, Paramount Streaming’s Domenic DiMeglio will explore how marketing and data together are reshaping strategies for growth, audience connection, and long-term value. Attendees will gain insights into how leaders are redefining success in today’s rapidly shifting media landscape.

Hollywood and the broader media and entertainment industry are already experiencing profound change. Shifting audience behaviors, evolving business models, and rapid advances in technology have transformed many aspects of how stories are created, distributed, and experienced, and the rise of AI promises to accelerate that transformation even further.

In this keynote, Joanna Popper, media and technology executive, producer, and AI innovation leader, examines the trends already reshaping the industry and those poised to define its future. She will explore how AI can accelerate creativity, streamline production, and expand audience reach, while also addressing the risks from IP and rights challenges to ethical and cultural considerations and offering strategies to mitigate them.

Attendees will leave with a clear understanding of the opportunities and challenges ahead, as well as practical steps for engaging with AI now to be ready to innovate and lead as this new era of entertainment unfolds.

As media consumption shifts across diverse platforms and formats, traditional KPIs may no longer capture the full picture. This session will explore how companies are redefining success by identifying new metrics that better reflect audience engagement, brand impact, and business outcomes. Join this discussion to understand the challenges and opportunities in adopting these modern measurement approaches to stay relevant in a fast-changing media environment.

Sony Pictures Television’s Insights, Strategy & Analytics’ teams proprietary “From Prime Time To My Time” study examines YouTube’s growing dominance in the media landscape, particularly among viewers under 35, where social video rivals traditional TV. Drawing on insights from 4,479 U.S. viewers, it highlights evolving cross-generational shifts in media consumption, emphasizing how time scarcity, life stage, and attention economics shape engagement. These insights inform holistic, life stage-aware strategies to align content creation, distribution, and platform engagement in a fragmented viewing landscape.