February 3-5, 2025
The Scott Resort & SpaScottsdale, AZKey Sessions
Fonz Morris
KEYNOTE: Designing with Awareness: Netflix's User Research Approach
Netflix
Matt Klein
KEYNOTE: Rethinking Trends, Brands & The Future of Community
Reddit
Laura Martin, CFA & CMT
KEYNOTE: Wall Street's View on the Future of Media
Needham & Company, LLC
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Day 2 - ET (Eastern Time, GMT-05:00)
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Day 2 - ET (Eastern Time, GMT-05:00)
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8:00am - 8:30am
Breakfast + Networking
Showing 1 of 1 Streams
General Session
8:30am - 8:40am
Event Welcome
8:40am - 9:20am
KEYNOTE: Designing with Awareness: Netflix's User Research Approach
Discover how Netflix’s Growth team uses data-driven strategies and innovative research to enhance user engagement and drive business success. Learn from real-world case studies and gain practical insights for user-centric design.
- Fonz Morris - Lead Product Designer, Global Conversion & Monetization, Netflix
9:20am - 9:40am
Moderated Q&A with Fonz Morris
9:40am - 10:15am
KEYNOTE: Wall Street's View on the Future of Media
In this keynote session, Laura Martin, a Senior Entertainment & Internet Analyst at Needham & Company, LLC, will provide a deep dive into Wall Street's perspective on the media industry. She will share valuable insights into what investors are saying and what they care about when it comes to media companies. This session will cover key trends, financial metrics, and strategic priorities that drive investor decisions and influence the media landscape.
- Laura Martin, CFA & CMT - Senior Entertainment & Internet Analyst, Needham & Company, LLC
10:15am - 10:45am
One-on-one Networking & Mentorship Meetup at the ConnectionHub
Showing 2 of 2 Streams
TRACK 1: EVOLVING CONSUMER INSIGHTS
TRACK 2: TRANSFORMING METRICS & MEASUREMENT
10:45am - 10:55am
Track Chair Welcome
10:55am - 11:30am
Attention, Receptivity, and Response: The Power of Premium Platforms from New York Times Advertising
- Gabriel Dorosz - Executive Director, Audience Strategy & Insights, New York Times Advertising
11:35am - 12:10pm
Using AI to Amplify Audience Voices
- Julian Highley - Head of Data Science, MarketCast
- Ben Carlson - Senior Vice President of Entertainment, MarketCast
12:15pm - 12:50pm
The Game Around the Game: Using Sports Fandom to Boost Brands
10:45am - 10:55am
Track Chair Welcome
10:55am - 11:30am
Speak. Sponsor. Exhibit.
11:35am - 12:10pm
PANEL: Content is King, But Measuring it Takes the Village
- Suzanne Persechino - Senior Vice President, Revenue Research, A+E Networks
- Lisa Heiman - Former Executive Vice President, Corporate Research & Strategy, NBCUniversal
- Melva Goffney Benoit - Vice President, Content & Sports Sell Side Revenue, VideoAmp
12:15pm - 12:50pm
Metrics That Matter
12:50pm - 1:50pm
Networking Lunch & Mentorship Meetup
Showing 2 of 2 Streams
TRACK 1: EVOLVING CONSUMER INSIGHTS
TRACK 2: TRANSFORMING METRICS & MEASUREMENT
1:50pm - 2:10pm
Evolving Consumer Insights
- Terri Rhee - Director, Brand Consumer & Market Insights, Hulu
- Sasha McCune - VP of Media & Entertainment, CMB
2:15pm - 2:50pm
Session to be Delivered by Roblox
- Allison McDuffee - Global Head of Brand Insights & Measurement, Roblox
2:55pm - 3:15pm
Speak. Sponsor. Exhibit.
3:15pm - 3:50pm
Beyond Labels: What it Means to be a Fan
- Tamar Rimmon - Vice President, Research and Analytics, Fandom
- Anthony Iaffaldano - Vice President of B2B Marketing & Insights, Fandom
1:50pm - 2:10pm
Understanding Audience Behavior: Metrics for Deeper Insight and Engagement
2:15pm - 2:50pm
Measurement that Matters for Marketers: How NBCU Leverages Data to Optimize Marketing Decision-Making
- Brian West - Senior Vice President, Data & Measurement Strategy -- NBCU TV & Streaming, NBCUniversal
- Tracy Scher - Sr. Director, Data & Measurement, NBCUniversal
2:55pm - 3:15pm
Speak. Sponsor. Exhibit.
3:15pm - 3:50pm
PANEL: Accelerating FAST Measurement
- Brian Cygan - Director, Multiplatform Research & Analytics, Fuse Media
- Sean Fassett - Senior Vice President, Research & Insights, Nexstar National Networks
3:50pm - 4:20pm
Afternoon Networking Break
Showing 1 of 1 Streams
General Session
4:20pm - 4:55pm
PANEL: Harnessing AI for Next-Level Insights
- Deepna Devkar - Senior Vice President, Machine Learning & AI, Global Streaming, Warner Bros. Discovery
- Suraj Rajdev - Head of Analytics, Google
- Tamar Rimmon - Vice President, Research and Analytics, Fandom
5:00pm - 5:30pm
KEYNOTE: Rethinking Trends, Brands & The Future of Community
Trends are trending, but do they actually represent the zeitgeist and reveal what's most important to consumers? The solution to trend-mania is "Foresight as Activism." Instead of corralling people to a brand's priority, we can support communities' existing goals and build preferred futures.
Takeaways:
- The trend industry is producing unhelpful insights
- The problem with market research is that it's backwards looking
- Winning brands are adopting a "build with, not for" approach to cultural strategy
- Matt Klein - Webby-Winning Writer and Insights 250's Top Voices in Market Research, Digital Anthropologist, Author of ZINE, Head of Global Foresight, Reddit
5:30pm - 6:15pm
Cocktail Reception
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