Day 3 - The Media Insights Unconference 2026Thursday, 29 January 2026 - US/Eastern

Start your morning with coffee, conversation, and connection. These interactive discussions are designed for participation, not just listening. Choose a table focused on the topic that interests you most and join fellow attendees for a lively, small-group exchange of ideas, insights, and challenges.

1. AI-Powered Synthetic Data in Audience Research: Friend or Foe? with Jason Mander, Chief Insight Officer, GWI

2. Linear Media Survival in a Streaming World with Sean Fassett, SVP, Research & Insights, Nexstar National Networks

3. Navigating Networking and New Opportunities with Brian Fowler, Sr. Executive Director & Co-founder, Insights Career Network

4. From Experiment to Enterprise: AI's Value in Media Analytics with Julya Fridman, VP, Programming Data Analytics, Charter Communications

5. Navigating the Creator Landscape with Vita Molis, Head of NAMER, B2B Institute, LinkedIn

By 2050 nearly one-third of Americans will identify as Hispanic, but the cultural tipping point is already here—from music charts to marketing playbooks. We’ll show how a digitally-native, values-driven cohort is rewriting content formats, brand purpose, and cultural connection.

Back by popular demand, the Case Study Competition returns to showcase the most innovative work in media insights. The audience will have the opportunity to judge and vote for the Best Case Study.

1. The Search Before the Search with TikTok

2. Growing Pains: How Today's Young People are Rewriting the Narrative of Childhood with NRG

3. The Gen Z Rewrite: How Deep Research Insights Powered the Launch of Hello Sunshine's Sunnie with YPulse and Hello Sunshine