Day 3 - The Media Insights UnconferenceWednesday, 5 February 2025 - ET (Eastern Time, GMT-05:00)

Joins us to explore the evolving landscape of sports fandom, focusing on how industry leaders from major league sports are reshaping fan engagement. The discussion will cover the latest trends, innovative strategies, and methods to enhance fan experiences and build stronger connections. Attendees will gain insights into the changing preferences and behaviors of sports fans, and the challenges and opportunities in sustaining fan loyalty in the digital age.

We're excited to introduce a new feature to this year's Media Insights Conference—a Case Study Competition that highlights the most innovative work in market research and media insights. We’re calling on industry professionals to submit their standout case studies, demonstrating how they've tackled challenges and delivered impactful results.

Finalists will be selected to present their work live at the conference, where the audience will have the opportunity to judge and vote for the Best Case Study. This is your chance to showcase your success stories, earn recognition from your peers, and potentially take home the win!

Join this keynote session to discover how consumers spend their precious free time.

This research provides a comprehensive understanding of how consumers in 4 markets spend their time over the course of a year. Capturing all types of activities, from sleep to sex, this project explores consumer leisure time entertainment preferences to reveal how media (and streaming) fit into consumer’s lives. Looking closely at how age and life stage impact leisure time and media preferences, this study also reveals what consumers value most when it comes to their free time, as well as their top guilty pleasures!