Brandon Cederholm

Sr. Director of Player Insights at Activision

Speaker

Brandon Cederholm is the Sr. Director of Player Insights at Activision, where he leads the Player Insights team on research across product, marketing, development, and beyond. Activision is responsible for such iconic video game franchises as Call of Duty, Crash Bandicoot, and Tony Hawk Pro Skater. Prior to Activision, Brandon worked on the research agency side, specialized in gaming research where he partnered with AAA publishers and studios across mobile and console/PC platforms. When Brandon isn’t chasing his kids or leveling up in Call of Duty, he can be found enjoying the outdoors with family.