Pophouse, was founded in 2014 by Conni Jonsson, founder/chair of the PE firm EQT, and Björn Ulvaeus, member of the band ABBA.

Since 2021 Pophouse focuses in acquiring Music IP catalogues of global artists and enhance them through a unique added value strategy. Our unique approach to investing in music IP is to add value to our investments through artist-centric concept development.

We build the portfolio and target returns in line with a traditional PE strategy, unlike other music players with a passive approach and yield focus strategies.

Investing in Music IP is a nascent asset class, uncorrelated to traditional assets and what we do is truly innovative.