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TMRE: The Market Research Event

Up to $700 SAVINGS EXPIRE

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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Aaron Reid
Founder & CEO at Sentient Decision Science
Speaker

Profile

Reid, Ph.D. founded Sentient to bridge the gap between behavioral science and business. For over a decade, Sentient has pioneered Emotion AI technology, enhancing the effectiveness of marketing and increasing the predictive accuracy of behavior. Reid, Ph.D. is an expert in quantifying how emotions influence decisions and building technology that reveals the subconscious drivers of behavior. His models of decision-making are published in esteemed journals like the Journal of Experimental Psychology and the Journal of Behavioral Decision Making. The groundbreaking Proportion of Emotion model of decision-making was the first mathematical model of how emotion and reason combine to determine choice.

Agenda Sessions

  • Rain on the Roof vs. Nails on Chalkboard: The Impact of Sound on Brand Power

    2:05pm