Alexandra Pascarella

Associate Director, Customer and Marketplace Insights at Verizon

Speaker

An experienced marketer, Alexandra started in media planning and buying on the agency side, took on a strategic planning position, and led a multi-disciplinary team before making a leap to the brand side. She is currently at Verizon and has held positions in both Media Strategy and Customer Marketplace Insights (CMI).

In Alexandra's CMI role, she has led dozens of research projects in service of the product and marketing organizations and is currently leading consumer insights for national, local, and strategic segment marketing strategy.

Alexandra lives with her husband and 2 children in New Jersey. We love to cook, spend time outdoors, especially at the beach, and participate in local community events.