Alexandra Roulston

Vice President at Ifop, Inc.

Speaker

Alex is a truly hybrid researcher, excelling at projects that are both qualitative and quantitative, she moves seamlessly between methodologies. Her superpower is turning complexity into clarity—making big ideas strategic and accessible. Prior to her career in insights, she worked as a brand marketer at L'Oréal on several different brands. Alex has been leading insights projects in beauty, luxury and retail over the past 10+ years.