Amanda Beacher

Senior Consumer Insights Manager at The Hershey Company

Speaker

Amanda Beacher is a seasoned Consumer Insights professional with over 25 years of experience spanning both the corporate and supplier sides of the industry. Her contributions have always been driven by her innate curiosity about human behavior and the pursuit of business excellence. As Senior Consumer Insights Manager at The Hershey Company, Amanda leads Product Innovation and Portfolio Strategy Insights for the Chocolate category, including iconic brands such as Reese’s, Kit Kat, and Hershey’s. She is a champion of consumer-centricity at every stage of the new product development process and at every key decision-making moment. Amanda believes Consumer Insights are most profound and impactful when they are rooted in both empathy and objectivity. She currently enjoys discovering how to leverage AI methodologies in identifying innovation hunting grounds and gaining process efficiencies.