Angelina Iturrian

Senior Director Consumer Insights & Analytics at Self Esteem Brands - Anytime Fitness

Speaker

With over 20 years of experience in research and evaluation methods, marketing research, marketing strategy, and CX, I am a thought leader, data storyteller, teacher, and methodologist who delivers actionable insights and solutions to the Health & Wellness industry.

I am passionate about developing corporate capability and fostering a culture of consumer obsession throughout the organization, strategically cultivating executive support. I leverage my Ph.D. in Research Methods and Statistics and my skills in qualitative and quantitative research, customer experience, and consumer insights to design and execute holistic research studies, analyze and interpret data, and turn insights into actionable strategy. I am also a crystal ball gazer and consumer psychic for innovation in the future of wellness industry.