Anthony Jackel

Director of Consumer Analytics at Ferrara Candy & MRII Board of Director

Speaker

Anthony is the director of consumer analytics at Ferrara Candy Company, where he is responsible for leading the brand and category performance reporting, owning the marketing effectiveness agenda, and driving the analytics transformation for the company. Prior to Ferrara, Anthony worked in brand strategy consulting and learned about his passion for consumer behavior and data on the insights and strategy team at Kraft Heinz. He currently serves on the board of directors for the Market Research Institute International (MRII), which is a non-profit corporation with the mission to offer professional development and continuing education programs for the practice of market research.