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Anthony Jackel
Lead of Consumer Insights and Strategy at KraftHeinz

Profile

Anthony Jackel is a Lead of Consumer Insights and Strategy at The Kraft Heinz Company. At Kraft Heinz, Anthony and his team are focused on being the voice of the consumer and making sure that the business and cross-functional teams are always thinking consumer first. He is a curious problem solver who is passionate about understanding consumer behavior, motivations, and needs to help translate them into opportunities for the business. In his day-to-day role, he is responsible for leading research across new product & packaging innovation, evaluating and strengthening brand health, and optimizing toward best-in-class communication through testing. Anthony earned his Bachelor of Science in Marketing from Saint Vincent College with a minor in Operational Excellence and a concentration in Statistics.

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Agenda Sessions

  • Marketing to Millennial Parents: A Road-Map for Generational Success

    11:15am