Beth Knight

Director, Research Brand & Segments at University of Phoenix

Speaker

Beth Knight is a seasoned consumer insights strategist with over 13 years of experience in transforming research into brand growth. At the University of Phoenix, she leads comprehensive quantitative and qualitative programs that inform marketing, brand positioning, and go-to-market strategies. Her expertise lies in revitalizing underleveraged research tools—such as brand trackers—into agile, actionable frameworks that influence executive decision-making and drive measurable outcomes.