Caroline Bye

VP, Audiences & Insights at Tunnl

Speaker

Caroline drives innovation on Tunnl’s product team, developing cutting-edge targeting and measurement solutions for brands and agencies. She recently led the productization of Tunnl’s proprietary campaign measurement technology, transforming it into a first-of-its-kind, platform-ready solution. Before joining Tunnl, Caroline spent six years at Morning Consult, where she built and led the research practice. Her deep expertise in brand reputation research for Forbes 100 companies gives her a unique ability to help brands forge meaningful audience connections and measure the true impact of their campaigns.