Charlie Rader

Baby and Family Care PRT NA at Procter & Gamble

Speaker

Charlie is a 29-year consumer research veteran of P&G R&D where he is a research design consultant for the Baby and Family Care businesses. He has been working in research tech since 2007 having built internal capability in online collaging, text, and video analytics. Refining the learning objectives of his teams and connecting them to the best-in-class agencies and methods with a behavioral lens to drive action on projects is the most rewarding part of his job.