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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando

Clodagh Forde
Senior Director Human Insights at The Coca-Cola Company


Clodagh started her career with MaPS in 1994 as a Research Analyst supporting clients like AMEX and Disney. She then moved to Nielsen in 1998 as a Key Account Manager working onsite at Coca-Cola. In 2002 she joined Coca-Cola in North America as part of the Knowledge & Insights Team and was responsible for insights & analytics on Powerade and Coke TM. She joined the Global K&I team in 2007 and led global segmentation – one of those studies led to the global Coke Zero positioning and another was used for lifestyle & media targeting across the world. She joined the Global Ignitor (Innovation & Creativity) team in 2010 and spent 4 years running Ignitor workshops and developing creativity capability within Coca-Cola. In 2014 she moved to Japan on a short-term assignment and lead the K&I team responsible for Coffee & Vending. After that she moved to South Africa where she was the Head of K&I for 4.5 years for the Coca-Cola South and East Africa Business Unit. Clodagh returned to Atlanta in 2019 to lead the Human Insights Stills categories Globally (Hydration, Sports, Tea & Coffee). In 2023 she transitioned to the HI Lead for Coke TM and Sparkling Flavors.

Agenda Sessions

  • Fireside Chat: The Future of Consumer-Led Marketing: How AI is Changing the Game with Insights and Empathy