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TMRE: The Market Research Event
October 5-7, 2026
The Colorado Convention CenterDenver
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Dawn Holliday
Director, Consumer Insights at Taco Bell
Speaker

Profile

Dawn Holliday recently joined Taco Bell to lead consumer insights, supporting the product development pipeline, brand and product marketing, strategic initiatives and providing foundational research on the brand muse and QSR consumer landscape. Prior to joining Taco Bell, she led global audience insights for Disney+. She holds a Master's Degree in Business Administration from Yale University and Bachelor of Arts in Cinematic Arts from the University of Southern California.

Agenda Sessions

  • Think MAS: Using Mental Availability to Drive Growth for Taco Bell

    , 1:40pm
    View Session

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