Derrick McLean

Scientist, Edge Center of Excellence at Qualtrics

Speaker

AI for market research. He develops and validates synthetic data and agentic AI models, enabling organizations to gain rapid market intelligence and make confident decisions.

With a background in behavioral science and quantitative psychology, Derrick leverages his expertise in statistics and experimental design to ensure synthetic data is accurate and reflects real-world consumer nuances. His work bridges cutting-edge AI with practical market research applications, helping brands truly understand their customers.