Elizabeth Oates

Author at More Than Just Interesting

Speaker

Elizabeth Oates is a 20-year insights veteran who has proven experience building insights functions to drive business impact. She’s created consumer centricity centers of excellence, dramatically grown topline revenue for multi-billion-dollar retailers, driven innovation for products and experiences and redefined the strategic roles of consumer-based functions to maximize impact. Her experience includes important roles at Ulta Beauty, General Mills, Kohl’s Department Stores and American Family Insurance. Elizabeth serves as a thought-leader for future-proofing the enterprise and the industry, recently penning a book titled “More Than Just Interesting: How to Build an Insights Function for Impact”.

Elizabeth enjoys developing new leaders and has established nine core skills for insights professionals, each designed to influence organizations to act on insights. She shares her knowledge as a regular guest-lecturer at the University of Wisconsin School of Business. She is a founding member of the Retail Think Collective, a global group of future-forward minds leading human-centric innovation in retail.

Outside of the workday, Elizabeth enjoys spending time with her family, including her two daughters. She is an ultra-marathoner, 2x Boston Marathon qualifier, avid traveler and a St. Jude Children’s Research Hospital Hero.