Erin Willis

Chief Insights Officer at Sekisui House

Speaker

Erin Willis is Chief Insights Officer at SH Residential Holdings, one of the largest homebuilders in the United States and part of Sekisui House, the world’s largest homebuilder. With over two decades of experience in customer strategy and market intelligence, Erin leads efforts to embed insights at the core of business and cultural transformation across a multi-brand portfolio operating in 16 states.

At SH Residential, Erin is guiding a company-wide shift toward customer-centricity and human-centric design—leveraging data, behavioral understanding, and cultural trends to inform everything from product innovation to organizational alignment. Her work helps translate complex consumer needs into strategic decisions that accelerate growth and improve the quality of life for homebuyers. Her leadership ensures that insights aren’t just collected—they’re activated to shape more resilient, responsive, and future-ready businesses.