Fathima Paruk

Trends & Insights Analyst at Woolworths (South Africa)

Speaker

Fathima has spent her career studying consumers, analyzing trends, sensemaking and partnering with people to develop innovative products and strategies in the food sector. She is fascinated by making sense of behavior, storytelling and simplifying big data into clear insights. Ultimately, using a holistic approach to inform strategies that create products that are good for people and the planet.