Fathima ParukTrends & Insights Analyst at Woolworths (South Africa)Speaker
Profile
Fathima has spent her career studying consumers, analyzing trends, sensemaking and partnering with people to develop innovative products and strategies in the food sector. She is fascinated by making sense of behavior, storytelling and simplifying big data into clear insights. Ultimately, using a holistic approach to inform strategies that create products that are good for people and the planet.
Agenda Sessions
Understanding Wellbeing in the Food Retail Sector: A Semiotics Study to Uncover the Hidden and Evolving Language of Wellness
, 2:05pmView Session