Hunter ThurmanPresident at Alpha-DiverSpeaker
Profile
Hunter is founder & president of Alpha-Diver, the insights & consulting firm that applies decision science to help their clients understand consumers like a psychologist. The firm’s behavioral scientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain – and predict – consumer behavior in ways proven to drive double-digit brand growth via activation.
Agenda Sessions
Mind Over Market: Coca-Cola's Psychological Edge in Consumer Behavior
, 2:00pmView Session