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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Hunter Thurman
President at Alpha-Diver
Speaker

Profile

Hunter is founder & president of Alpha-Diver, the insights & consulting firm that applies decision science to help their clients understand consumers like a psychologist. The firm’s behavioral scientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain – and predict – consumer behavior in ways proven to drive double-digit brand growth via activation.

Agenda Sessions

  • Mind Over Market: Coca-Cola's Psychological Edge in Consumer Behavior

    2:00pm