Jason Jacobson

Senior Director Consumer Insights at Sekisui House

Speaker

With over two decades of experience in consumer insights and behavioral research, Jason has a proven track record of transforming data into strategic action. As Senior Director of Consumer Insights at Sekisui House, he leads research initiatives that shape brand positioning, customer experience, and product innovation. His expertise spans neuroscience, behavioral science, and human-centered design, helping brands move beyond data overload to actionable insights that drive real impact. Previously, he held leadership roles at True North Market Insights, AnswerLab, Millward Brown, guiding Fortune 100 companies through cutting-edge research methodologies. A thought leader in the industry, he is passionate about redefining the role of insights in business decision-making and elevating the consumer voice in strategic planning.