Joanna Patterson

Vice President, Client Services at Burke

Speaker

As Vice President of Client Services at Burke, Joanna draws on more than 30 years of marketing strategy and research experience. Beginning her career in brand marketing, Joanna blends client-side perspective with deep expertise in consultative insights. She has guided clients across industries - including CPG, financial services, durables, and apparel - to uncover meaningful insights, translate data into clarity, and drive smart, swift decisions that spark marketplace success.