Kathleen Blum

Vice President, Shopper Insights at C+R Research

Speaker

Kathleen Blum has over 30 years of marketing, strategy, consumer and shopper insights experience on both the client and supplier sides. At C+R Research, Kathleen leads the ShopperEyes® practice which leverages a suite of customizable approaches to create innovative solutions for manufacturers and retailers facing the ever-changing retail landscape and shopper expectations, including an omni-channel shopper journey model and a new Shopper Segmentation Study that aid brands in understanding their shoppers’ behaviors.
Prior to joining C+R, Kathleen worked for Champion Petfoods, Mars, MillerCoors, W.W. Grainger, Willard Bishop Consulting and Jim Beam Brands International. She is also a recipient of the Path to Purchase Institute’s Who’s Who in Shopper Insights.