Kathy Sheehan

Vice President, Client Services at Burke

Speaker

Kathy is Vice President, Client Services at Burke, where she brings a comprehensive approach to her clients’ business challenges across marketing, communications, and branding. Kathy has over 25 years of research and strategy experience, with a particular focus on generational, cultural and human-centric insights to drive better business decisions. Her expertise includes both quantitative and qualitative methodologies, and she has global cross-category experience including Technology, FMCG, Media & Entertainment.