Keith Laba

VP of Consumer Analytics at Sekisui House

Speaker

As VP of Consumer Analytics at homebuilder Sekisui House, Keith brings together messy data sources, builds robust statistical models, and translates it all into meaningful insights that drive action and change. Over nearly 30 years in analytics, he’s blended his love of numbers with a knack for storytelling to help organizations in aerospace, finance, travel, non-profit, and education level up their data capabilities. Today, he’s thrilled to be working with the incredibly talented Insights team at Sekisui House, combining qualitative and quantitative approaches to support the company’s mission: making home the happiest place in the world.