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TMRE: The Market Research Event
October 5-7, 2026
The Colorado Convention CenterDenver

Kristi Kolek
Director of Human Insights at The Coca-Cola Company
Speaker

Profile

Kristi Kolek is Director of Human Insights at The Coca-Cola Company, with more than 20 years of experience translating consumer data into strategies that drive brand growth and innovation. She has led insights work across industries including beverages, automotive aftermarket, and retail, bringing expertise in both qualitative and quantitative research to uncover opportunities and guide decision-making.

Agenda Sessions

  • Coca-Cola Decision Tree Case Study: Building Loyalty in a Curiosity-Driven Category*

    2:30pm