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November 15-17, 2021
Omni NashvilleNashville, TN

Lauren DeRaleau
Insights Director at Farmers Fridge


Lauren is currently at her 3rd Chicago Startup, previously having built the Insights team at Trunk Club and been an early member of the Insights team at Groupon.  Prior to her transition to startups, she conducted psychological and public health research before making her way to Brand and Advertising research at Ipsos. Lauren is passionate about matching well-done research with the speed, agility, and budgets required by the startup world-- and in building a culture where Insights has an integral seat at the table for vision and strategy. Lauren is currently building and leading the Insights function at Farmer's Fridge, a Chicago food service startup.

Agenda Sessions

  • BUSINESS CASE // Learning as We Pivot: Building a Start-up Insights Function (During a Pandemic)


Speakers at this event