Lauren McGuire

President at Made Music Studio

Speaker

Lauren McGuire is the President of Made Music Studio, the leading sonic branding and design agency in the US. An accomplished strategist and leader, she has driven the company's growth since joining Made Music in 2011. McGuire has worked with AT&T, American Express, IMAX, Wells Fargo, Frito Lay, Restaurant Brands International, Univision, and more. She has been featured in The New York Times and Adweek and on stage at 4As Accelerate, PSFK, and ESOMAR for her expertise in branded sound and audio. She leads Made Music’s innovation and product development, including its newest product, Continuum, designed to scale sonic branding across all media for performance results.