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TMRE: The Market Research Event
October 5-7, 2026
The Colorado Convention CenterDenver
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Lauren Siegal
Marketing Measurement and Optimization at Zoetis Inc.
Speaker

Agenda Sessions

  • Panel: Should Media Buying Prioritize Reach or Frequency? Neither! As a Matter of Fact, You’re Asking the Wrong Question.

    , 3:55pm
    View Session

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