Lauren Zweifler

Former SVP Insights & Research at NBCUniversal

Speaker

Lauren Zweifler, most recently SVP Insights & Research at NBCUniversal, led for a decade various areas of thought leadership research that included consumer engagement to brands as well as Multicultural Inclusion. Additionally, she collaborated with all sales business units on initiatives that provided continuous insights to clients to support brand brief building and media strategies.

Prior to NBCU, she worked at Screenvision Cinema Advertising for over a decade, where she established the company’s marketing research department that drove ad revenue rooted in rigorous research and insights for advertisers. Preceding her role at Screenvision, Lauren played a pivotal role at AMC Networks by steering the company’s transition to a dual revenue model and a network with contemporary content. She had also worked at Discovery and Turner, in analytical research positions.

Lauren’s research has earned her media speaking engagements at industry events; from the Horowitz Multi-Cultural Conference, Media Insights & Engagement Conference, Total Market Research Event and the Advertising Research Foundation’s (ARF) Audience Measurement Conference. She is also active with various industry organizations from ANA AIMM, SeeHer, the ARF, and more.

Lauren’s undergraduate degree is a BA from The University of Wisconsin-Madison, and she earned her MBA from Fordham University’s Gabelli Graduate School of Business. While she’s lived in NYC for 30+ years, a true New Yorkers, she still is a loyal Wisconsin Badger fan!