Leah van Zelm

SVP, Data Science at NBCUniversal

Speaker

Leah van Zelm joined the Enterprise Data Organization as SVP of Data Science in 2022. In this role, she partners with NBCU brands and business units to better leverage company-wide 1st-party data for actionable insights, predictive modeling and targeting, and audience development and optimization. Prior to joining, Leah built out and led Universal Parks and Resorts’ media & digital global analytics team. She's also held roles at dentsu APAC, Merkle, Accenture, and Charter Communications, where she's pursued her career-long passion of using data to understand consumer behavior, predict the best marketing actions to deepen customer engagement, test and measure results, and ultimately, optimize return across the customer decision journey.