October 5-7, 2026
The Colorado Convention CenterDenver Lexie FranchakStaff Market Research Manager at IntuitSpeaker
Profile
Lexie Franchak is a staff market research manager of consumer insights and strategy at Intuit, focused on bringing the portfolio of TurboTax products to market. She has over a decade of experience as a market research and strategy professional on the client side, across tourism and tech industries. She leads with a bold, customer-centric mentality resulting in impactful marketing and business strategies grounded in true customer problems, most recently leveraged while bringing the new TurboTax Live Full Service product to market.
Agenda Sessions
Fueling Innovation with a Customer-Centric Approach: How Consumer Needs Drove TurboTax to Innovate and Launch the "Do It With Me" Tax Prep Solution*
, 2:30pmView Session