Lisa McFarland

AVP Insights Activation at CMB

Speaker

Lisa is a passionate and strategy-minded executive with 20 years of proven experience delivering breakthrough results in strategic activation, global research, innovation, and brand building. Her superpowers include simplifying complexity into meaning and inspiring others to believe they can achieve anything. Areas of expertise include crafting high-impact communication, team leadership, custom quant and qual research and deploying insights activation to catalyst change. She has partnered with a diverse range of clients, including Amazon, Procter & Gamble, Coca-Cola, Chick-fil-A, Mars Petcare, and more, driving strong results that grow both brands and the skills of the people managing them. Prior to CMB, Lisa has worked for multiple research firms such as Human8 (prior Gongos), Nielsen and Ipsos-ASI.